The Vice President of the United States, Kamala Harris, was featured in the Vogue February 2021 issue. Harris appeared in a white top paired with a dark jacket and skinny pants. She completed the look with her signature Converse trainers. However, this casual image did not receive much appreciation. Readers believed that the Vogue Harris image had been ‘whitewashed’. The Vogue Harris issue drew a substantial amount of backlash from people. In addition to this, people were angered by the casual portrayal of the first-ever female Vice President of Black and South Asian heritage. Some thought it failed to capture her appropriately, given her historic position in the Government of America.
Nonetheless, the editor-in-chief of Vogue, Anna Wintour, defended the magazine. She said that the cover picture best reflected the monumental feat. Wintour announced a re-do due to quell the extensive backlash, and reported a new limited edition cover for Madam Vice President.
However, the bigger problem is that the photograph was touched up to reveal a lighter skin tone. It’s not just the styling choice that went wrong. Harris’s racial identity is key here. So, by ‘whitewashing’ her, Vogue revealed their racial bias. The question remains, will Vogue take responsibility for this? What will it do about ‘whitewashing’ the woman who is the first-ever Black woman Vice President of the U.S.?
It is essentially modifying or altering the skin of a person of color digitally to make it look whiter. This is done to conform to the Eurocentric standards of beauty. It reveals nothing but an old and colonialist mindset.This mindset reveals that people prefer light skin tones, which automatically correlates white skin with higher status and wealth. Whitewashing is prevalent even today to fit into the very same old beauty standards. The Vogue Harris controversy is a testament to this old bias.
But, the case of whitewashing here is entirely different as Harris’ racial identity is one of the most important things. It is a huge achievement for her as well as for little girls and women all over the world like her. They can finally picture themselves in that position.
Defending their choice, Anna Wintour, the editor-in-chief of Vogue, said that Vogue had understood the reaction to the cover photo. But, they wished to reiterate that it was not their intention to diminish the significance of Harris’s incredible triumph.
There had also been allegations that the cover photo was selected against Harris’s wishes as she wanted to have a more formal photo on the cover—one in which she is wearing a blue Michael Kors suit.
Comparing it to the fascinating covers featuring Michelle Obama and Hillary Clinton, people thought Harris’s picture was too casual. A fashion critic from the Washington Post felt that the photo did not give Harris her due respect.
Anna Wintour did deny that Vogue had the final say in the cover image. She said that there was no formal agreement, and when they did see the two images, they had a strong feeling that the easy and casual image would better reflect the present moment. She added it was because the image felt very accessible, approachable and real.