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Why Are All The Top Companies Using Artificial Intelligence? How To Accelerate The Use Of Artificial Intelligence In Organizations
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Why Are All The Top Companies Using Artificial Intelligence? How To Accelerate The Use Of Artificial Intelligence In Organizations

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Summary: Artificial Intelligence technology is reshaping most industries. And the fashion industry is no exception. The fashion world has recognized that Artificial Intelligence can dramatically improve the design process. Learn why Artificial Intelligence companies are making difference between success and failure for any brand.

Artificial Intelligence is changing the way businesses function, especially in fashion and retail. From using 3D technologies for selecting the right eco-friendly fabric to clienteling the fashion retailing products and services. 

AI companies develop new marketing strategies that are more efficient than those currently being used by competitors. With the rise of plus-size fashion in the industry, several AI companies are introducing virtual fitting technology.

In fact, there's a growing number of examples of how Artificial Intelligence has been incorporated into business practices across industries—including fashion. 

Data-driven decision-making can keep fashion brands relevant

Data-driven

Artificial Intelligence can help you make better decisions, find new customers and reach them with your products.

Artificial Intelligence can help you identify what’s hot in the marketplace. It’s easy for fashion brands to get caught up in the hype when it comes to trends.

But what if you could identify which ones are going to work? This would save time and money spent on product development or marketing campaigns that don’t pan out.

To meet the growth of consumers, digitalization and authenticity

Artificial Intelligence is used in online advertising, shopping, and banking. It’s meant to improve customer service by providing more relevant information on products or services. AI companies are also developing chatbots that can interact with users via text or voice.

The fashion industry is one of the biggest and most profitable industries in the world

fashion industry

The incorporation of artificial intelligence has enabled companies to sell over 50% of all clothing in one season alone. And this success of the market has led many people to wonder.

Why are there so many different types of styles available today? What makes these trends different from one another?

Let’s understand why companies are using Artificial Intelligence.

1. Artificial Intelligence in Manufacturing

Manufacturing 

Brands like Louis Vuitton, Burberry, and Dolce & Gabbana are already AI companies. They are using machine learning and deep learning to create new lines of clothing without human assistance.

The first step in the manufacturing process for any product is taking a 3D model of it. And then converting it into a digital file. This can be done by either scanning the object with a 3D scanner or using computer vision algorithms to scan it. 

The next step is to use machine learning to train a model on how to make that particular object. So that it can replicate its shape and size.

2. Artificial Intelligence in Designing

Designing

The fashion world has recognized that Artificial Intelligence can dramatically improve the design process. Artificial Intelligence technology can help speed up product testing by 30%. And save time to market by 20%. This helps them save time and money. As they don't have to start over again from scratch with each iteration.

With the rise in digital technology, AI companies have started focusing on current trends and consumer preferences. Designers need not spend time researching the latest styles. Or make sure all the necessary pieces have been sourced for production. We work, play, and communicate. It’s changing the way we think about our future.

3. Artificial Intelligence in Merchandising

Merchandising

Computer vision allows an Artificial Intelligence system to interpret what it sees. Like identifying customers in stores or on the street, who are looking at items you have for sale.

The first step toward using Artificial Intelligence in retail was implementing facial recognition software into their systems. So that whenever someone walks into the store, they're identified immediately by their face. So that you don't have to ask them if they'd like something before handing them off another product from your inventory list!

4. Artificial Intelligence in Marketing and Sales

Marketing and Sales

The use of Artificial Intelligence in marketing may be one of the most exciting applications of these technologies for retailers. By using algorithms that can monitor customer behavior across social media platforms. And then recommend products based on their preferences. 

Retailers can create personalized experiences for their customers that drive sales without requiring additional human resources.

5. Artificial Intelligence in recommending to consumers

consumers

Artificial Intelligence systems can help businesses understand their customers better. This is important because it allows them to anticipate what customers might want. And then efficiently provide that information. For a business that sells clothing, its database is filled with potential customers. 

This database as well as information from other sources (like social media) can be used to create personalized recommendations for those people who have expressed interest in the respective product or service offerings.

Key Takeaways:

  • Artificial Intelligence is changing the way businesses function, especially in fashion and retail.
  • The use of Artificial Intelligence by businesses has become more important than ever before. As it allows companies to provide their customers with a better experience and make more money.
  • Many top fashion brands have decided that using Artificial Intelligence for their marketing strategies will help them grow faster than ever before.

Fashinza is already helping retailers manage inventory and cut costs. It's also helping designers build collections that are more relevant to consumers. If you’re seeking ways to accelerate the use of AI in your organizations, connect with us.

Bring more value to customers by using AI.

technology
artificial-intelligence
designing
fashion-brands
fashion-industry
manufacturing
marketing-and-sales
merchandising

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