The recent summit at Glasgow has put a renewed focus on climate change and the fashion industry’s contribution to the problem. The prevailing expert opinion is that the fashion industry (esp. the fast fashion model) is not sustainable as it stands today.
Any brand pledging to uphold sustainability should try to mitigate and (ultimately) undo the damaging effects of the fashion industry.
The timeliness of this initiative is crucial: studies show that net zero emissions in the fashion industry must be achieved in the next few decades in order to fulfill the UN Climate Charter. Which means we should act now or pay later.
As our readers are aware, Fashinza prioritizes ethics and sustainability as one of its core goals. As such,
Costs of products are affected by various factors. Low costs can be facilitated by regulating the materials used as well as sourcing materials locally. Regardless of the selling price, the wages of workers at our partner factories remain constant and in line with local government guidelines.
Changing consumer sentiments towards fast fashion is a long and hard strategy which will take time and investment to bear fruit. Consumers’ loyalty towards their favorite brands cannot be altered overnight.
We believe in an approach where fast fashion brands are gradually incentivized from the supply side to become sustainable in their operations.
Our scale helps us drive down costs which in turn allows us to push fast fashion companies to adopt sustainable materials at competitive prices. So instead of naming and shaming them, we choose to lead them in the sustainable direction.
In the interest of full disclosure, we acknowledge that we are not 100% sustainable yet. In fact, we’re probably just 25% there and still have a long way to go. A global vision like ours comes with its own challenges, global shipping being one of them.
At present, we’re controlling our carbon footprint by shipping multiple orders as single cargos. The goal is to establish our manufacturing bases worldwide to serve global brands locally in the future.
To sum it up, at Fashinza we are leading the charge when it comes to building a sustainable supply chain. The aim is to have net-zero impact on the environment within the next 10 years.