Get weekly email updates from Fashinza to your inbox
There are quite a few brands out there making eco-friendly garments that are long-lasting but stylish nonetheless. They have made a greener choice and can be seen pushing their back on fast fashion built around the idea of copious consumption.
The world produces more clothes than needed and almost 90% of it is thrown away before their time is up. There are serious social and ecological side effects of fast fashion. But, of late, there is a growing conversation around fashion that is durable and sustainable. A section of luxury fashion is now focusing on quality clothing that is trendless and meant to be worn often, for many years. There is a conscious move to a socially and environmentally responsible supply chain.
The Times, They Are A-Changin'!
A few years back, music sensation Justin Bieber faced criticism from fashion aficionados for repeating a T-shirt. How times have changed since then. Recently, when Duchess Kate Middleton repeated an outfit at a recent environment meet, it was lauded as a statement of minimalism and sustainability. Fashion media czars, such as Vogue, lavished praise upon Ms. Middleton for her endorsement of responsible and ethical luxury fashion.
Academy Award winner Cate Blanchett, who has made it a point to promote sustainable fashion at important events, says: “Beautiful things can come out of sustainability.” The sustainability theme is now mainstream in women's luxury clothing. Repeating outfits is a necessity for maintaining a circular economy and increasing the longevity of apparel.
The State of Fashion Industry in 2023: Sustainability and the Environment