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Fashion Industry News

Handpicked Selection of Latest News from the Fashion Industry

Everything You Need To Know About The Collab Between Gap And Kanye West
Do you remember Gap? The once-powerful mall brand that produced quality and durable denim and basics? The brand is currently making a remarkable comeback in the fashion industry.  Because of the ongoing pandemic-induced downturn, the mega-retailer was forced to close over 300 stores across the United States; this also raised questions and doubts about the…
Possible Internal Quality Failures of Apparel Industry That Every Business Should Be Aware Of
Are you a fashion brand owner looking to grow your brand? Or, are you planning to enter the apparel industry in the near future? If your answer is ‘yes, you must be aware of the possible challenges of the apparel industry. The fact is that numerous apparel brands have been unsuccessful due to several reasons…
Tapping Into The Future of Physical Retail
With the rapid developments in the e-commerce industry, the operations of physical retail stores are being constantly challenged. Why spend so much effort to visit the mall when luxury and famous brands are making their products available online?  Professional retailers share their views that ‘we no longer need an enormous fleet of stores to reach…
Emotional Branding Speaks to Customer’s Heart
With a highly competitive market, fashion brands are struggling nowadays to reserve their place in customers' hearts. Even after employing modern strategies like selling on e-commerce platforms to promote sales, the brands often face product stagnation. Another factor to be noted is that there is almost no customer loyalty because of the variety of brands…
The Future of Fashion Marketplace With the Introduction of Metaverse
Metaverse has been the topic of discussion ever since Zuckerberg launched Meta. But what is it in reality, and when will we be able to experience it? Metaverse is an online virtual world that encompasses virtual reality, augmented reality, video, and other means of communication where users will "live" within a digital universe. Mark Zuckerberg,…
Case study On How H&M is Slowing Taking Initiatives Towards Sustainability Being a Fast Fashion Brand
H&M is one of the largest fast-fashion companies with over 4856 stores around the world and a mass online presence. Recently, H&M has decided to switch to a more sustainable and greener outlook. The Swedish multinational company is a popular choice among teens and young adults because of its trendy clothing lines and affordable prices.…
Nykaa: Fashion, Diversification, and Going Public—A Case Study
A Brief Overview of Nykaa Founded in 2012 by Falguni Nayar, Nykaa is a leading online destination for beauty and wellness. With over 2500+ brands and 5 lakh+ products, this e-commerce platform bridges the gap between customers and sellers of beauty products. Derived from a Sanskrit word, Nykaa refers to “someone in the spotlight.” The…

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