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Tips for Fashion Brands

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Case Study on How Men’s Fashion Brands are Cracking The Quirks of Male Shoppers for Growth
Ecommerce platforms and websites have undergone significant development in the past few years. Since the pandemic, all the fashion brands have been very keen on renovating their garments with the constant change in the clothing segments across genders. This change is more evident in the men's clothing segments due to a shift in fashion among…
How to Use the In-App Shopping Feature on Instagram For Fashion Brands
Instagram is an amazing social media platform that does not need an introduction. It was created for entertainment, primarily as a photo-sharing platform for users with varying interests. However, of late, apart from its video features, it has given businesses a platform to share their offerings before users through a well-curated platform called Shops on…
Men’s Trending Clothing Styles That Every Emerging Fashion Brand Needs to Know About
The latest trend of clothing has revolutionized in a large way to those our forefathers were using in their twenties and thirties. Moreover, a modern man desires a cool look. He chooses an attire that is stylish as well as comfortable to wear. So, whatever he dresses up, his motto is to stand out from…
5 Branding Questions You Should Ask Yourself If You Want To Start a Fashion Label
Entrepreneurship is for those who are passionate about something. One can have an exquisite lifestyle working for brands and eventually start a fashion label. But, owning a business could be extremely rewarding and profitable.  It takes sheer determination and hard work to start a fashion label. Here are some fashion branding questions to ponder upon…
What Is Trend Forecasting, And Why Is It Relevant For My Fashion Brand?
The process of curating and designing products for customers has been drastically impacted by COVID-19. Designers need to develop products that match consumers’ demands. With the right trend forecasting, customers get insights and thus strengthen their range of products and make it post-COVID ready. Trend forecasting means researching and composing predictions on customers’ future purchasing…
Fashion Merchandising Vs. Fashion Buying: What Suits You Best?
Fashion buying and merchandising are two roles that are associated with each other. They consist of purchasing, merchandising, and setting up the store — in a way that's highly enticing for the customers. Both of these jobs are excellent career choices for someone who enjoys fashion and retail like no other. While both the jobs…
How to Leverage Predictive Marketing for Ecommerce Fashion Brands
The world of marketing has evolved over the years and predictive marketing is the key to success for all brands, including fashion brands. If you are frustrated with your existing marketing campaigns that are not yielding the desired results in terms of profitability and customer engagement for your e-commerce fashion brands, it is time for…
Fashion Forecasting and How Brands Predict New Styles and Why It Is Imperative for Your Brand
Fashion forecasting has become an extremely lucrative career path for many in the fashion industry in the last two decades. If your fashion brand needs to remain in business in the current times and beat the competition, you need to be an expert in fashion forecasting. If you have been struggling with increasing your revenue…
7 Tips for a Distinctive Fashion Website: A Cheat Sheet for Better UI/UX
Back in the day, fashion brands used to display their apparel in larger-than-life showrooms. They used to invest heavily in display items. But the recent pandemic has changed the way of doing business in fashion.  Nowadays, people are spending more time on the internet than ever, be it for shopping or entertainment. And this is…

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