10 Best Price Comparison Engines to Increase Ecommerce Sales 2020
What are Price Comparison Engines?
Price Comparison Engines or Comparison shopping engines (CSE) are online platforms with product information about pricing from various e-commerce sites. It responds to a shopper’s search query by displaying relevant information about the product on a single result page. The shoppers usually use it to avail the best deals online. You can compare the rates, shipping conditions, and additional customer benefits online on a single platform.
Here we have a list of 10 Price Comparison Engine platforms that will help you:
1. Google Shopping
Google Shopping is the best choice in the market right now. It is by far the largest and best-known comparison shopping engine. Google Shopping is integrated with Google Ads, and the result is displayed in standard Google search results. Google has also launched a beta benchmarking tool for product prices on Shopping ads. This tool displays three specific metrics; Average product price, Benchmark product price, and Benchmark product price difference. These help you see where you stand against the competition.
It is owned by Connexity. If you list your products on this platform you get immediate access to Connexity’s retail performance marketing network. This is an excellent option for you as you can get help with campaign setup and maintenance besides the product exposure. Also, you don’t have to sign any long-term contracts or pay any fees, so you can pull out a product at any time if it is not generating any revenue. As a bonus, you will also be listed on Yahoo Shopping when you list your products on PriceGrabber.
If you are looking for an extra sale, then Shopzilla is the choice for you. You have a wider selection choice. Shopzilla lists over ten million products on its platform. You might have to fight a tougher competition though. Shopzilla is owned by connexity too, hence you get access to their networking too.
It is one of the best sites when it comes to Comparision Shopping Sites (CSE) campaigns. It has tens of millions of products listed and sorted into various retail verticals. With millions of monthly visitors, Pronto is a wise choice by the retail merchants who wish to increase their sales.
5. Amazon Sponsored Products
Amazon is not a comparison shopping engine but we have included it in the list because it works like a comparison shopping engine. After registering for Sponsored Products you can upload your products either manually or via FTP. Amazon can create ads for your products based on the information you have provided in the product file. Once the budget is set, your ads go live and you pay per click.
Bizrate not only shows product and price comparisons but also assists the customers by setting price alerts for products they’re interested in. How convenient! And Bizrate is a Connexity company, so merchants are allowed the perks and benefits.
It runs on a pay-per-click model and is available in over 30 countries. With millions of monthly users, ShopMania is a brilliant price comparison tool. ShopMania works with Facebook selling which gives you access to a wider market network. In order to collaborate, ShopMania demands you to be a fully functional e-commerce store, legally registered and operating, have easy-to-find contact details, and use the official language and currency of the country you are operating in and the ShopMania country you’ve chosen.
8. Yahoo Shopping
Consumers can wishlist items and track their price history here. Yahoo Shopping works on the price alert model where it monitors the price changes over time and informs the customers. It also features product deals and discounts.
You can use ShopSavvy for price comparison on your phone. All you have to do is input a keyword or UPC code or you can even scan bar codes. ShopSavvy shows product prices for the same or similar items online or some local brick-and-mortar stores. It also tells shoppers about stocks and features of the store.
BuyVia can be accessed through a web browser or mobile app. Like any other price comparison tool, you can browse or conduct a search using BuyVia. You can also strike the best deal with the coupons and promo codes it offers.