Top 10 Luxury Fashion Brands and their USPs

The luxury fashion world is highly prone to changes. The global leaders keep competing for maximum space in media and wardrobes, while newer brands (often financed by celebs) continue to enter the market! Despite the intense competition, there are some brands that've enjoyed an unshakeable foothold in the industry for decades. They don't just sell clothes, they sell a lifestyle.

Here, we've listed 10 such luxurious fashion brands that influence every ongoing dialogue in the fashion industry!

1. Gucci

Gucci is one of the best known Italian brands popular for their luxurious clothes and leather products. The brand is exclusively preferred by the Gen Y people for their edgy unorthodox designs. Gucci's USP, so to speak, is their unique craftsmanship. Going by the records, the top three Gucci items explored by shoppers online are flip-flops, shoes, and belts. With a brand value of $ 12.7 billion, Gucci is one of the richest brands in the fashion world. 

2. Louis Vuitton

Louis Vuitton, popularly known as LV, is a French fashion line - counted among the top three luxury brands in the world. The brand has enjoyed unparalleled popularity for decades owing to their custom-made luxury goods that include dresses, handbags, designer sneakers, and leather products. The words in the air suggest LV is one of the most profitable brands in the world with a margin of more than 30 percent. According to Forbes-2020, LV has a brand value of nearly $39.3 billion. The USPs? Exclusive products. Presence in emerging markets. Consistent financial performance.

3. Hermes

Like LV, Hermes too is a clothing brand of French origin, with a long history of association with celebrities and royalties. Hermes is one of the costliest brands in the world, well known for their highly sophisticated designs (like the Birkin bag and scarves). The brand manufactures designer clothes, fragrances, leather goods and fashionable accessories. This French clothing line has an estimated brand value of $ 10.6 billion. Their rich heritage and elite craftsmanship are two of their USPs.

4. Prada

Prada is a classic Italian fashion brand popular among the business class. They manufacture goods like shoes, leather handbags, apparels, accessories, and perfumes. Resources suggest Prada has a net worth of $ 9.5 billion. Their network of Directly Operated Stores (DoS) and heavy investment in technology across the supply chain are their core strengths.

5. Burberry

Burberry is one of the oldest British originated fashion brands in the world. The brand is known for their fancy offering of jackets, scarves, overcoats, trench coats, ready-to-wear perfumes, and sunglasses. Burberry's approximate net worth is $5.87 billion and their acute attention to the needs of consumers across generations and genders count as their USP.

6. Versace

Versace is an Italian brand that is incredibly popular among celebrities. The brand is rightly known as a trendsetter in the fashion industry. The fashion house is famous for their flashy goods which range from sunglasses and ready-to-wears to leather products and accessories. Versace, with their flamboyant prints and vibrant colors, enjoys a unique fanbase among the buyers. The brand is worth $ 5.8 billion, making it one of the richest brands in the world. Their unique products and celebrity endorsement work in their favor.

7. Fendi

Fendi is an Italian brand that is famous among celebs just like Versace. They are well known for their fur products, designer sneakers, watches, leather products, and sunglasses. Fendi's net worth is estimated to be nearly $3.6 billion. Their high-end fur and leather products, which aren't easy to produce, are their USP but in the recent years, these these animal products have also raised concern among ethical consumers.

8. Dior 

Dior, yet another French brand, started off with women’s clothing but later introduced men’s apparel as well. They manufacture goods such as watches, cosmetics, apparels, fragrances, leather items, and other trend-setting products. In the recent years, they have come to represent a feminist voice within the luxury fashion industry with their focus on female consumers.

9. Chanel

This French luxury brand is popular for their haute couture and ready-to-wear apparels. The brand also produces apparel, handbags, accessories, and leather products and is worth $7.2 billion. Their USPs include timeless comfortable products and consumer loyalty.

10. Balenciaga

Balenciaga was founded in 1917 by Cristóbal Balenciaga, legendary Spanish designer. Presently based in France, the brand offers the right blend of unique and bold designs to target millennial consumers. Their range of products include footwear, handbags, clothing, and accessories. Balenciaga is worth $1.1 billion and is best known for their haute couture!