Scope Of Indian Handicrafts: A Look At The Post-Pandemic Future For Indian Handicrafts

Indian handicrafts are a fitting symbol of the diversified culture of the country. These handicrafts represent a legacy of India’s myth, land, and society. This is a very articulate art that can be transferred to future generations.  The Covid pandemic threw the entire Indian economy out of order. Now with the pandemic coming to an end, what does the future have in store for the crafts of India? All we can say is that the future looks bright due to several factors. Keep on reading to understand the scope of Indian handicrafts in the post-pandemic future.  

1. Rise of Efficient Trade Platforms

The good news is that India now has consolidated platforms for craftsmen. In the post-pandemic era, these platforms will be very useful in showcasing the crafts of India to the global audience.

 One popular platform goes by the name of Craftezy. This platform is very useful in making Indian craftsmen visible in the local, regional, and international markets. 

2. Increase in Exports

The share of Indian handicrafts internationally is currently very much below par. However, there is tremendous scope of improvement in the global market for these handicrafts. The reason for such a huge scope is the expansion of the worldwide market.

The global handicraft market is currently growing at a rapid rate of 11 percent annually. Furthermore, the exports of crafts of India have grown rapidly in the last five years. Now, the export of these crafts takes place to more than 100 countries. 

3. Change in Attitude of Craftsmen 

The Indian craftsmen are adapting themselves according to the changing scenario. It seems they have realised that modern era problems require modern solutions. They have come to understand that traditional attitudes will not work anymore. 

Now, the situation of Indian handicrafts is such that newer markets are emerging. New and innovative skills are being adopted by Indian craftsmen. As such, now these craftsmen make products in accordance with the demands and the requirements of the markets. This will likely provide them with a much-needed competitive edge.

4. Technological Immersion

Technology is very important for any business in the 21^st century. Indian handicrafts sector is also in need of technology.  With E-commerce, geographical distances are no longer a hurdle for Indian craftsmen. 

Crafts of India can be promoted to various sections of national and international markets with the proper use of online platforms. Technology is likely to give much-needed exposure to the country’s handicraft in the post-pandemic future. Online platforms are a very effective way of globalising Indian handicrafts.

5. An Indigenous Team of Designers

In contrast to the rest of the world, the handicraft sector of India holds a special advantage.  The country has a wealth of indigenous designers. These indigenous designers belong to the rural regions of India. 

They have expertise in indigenous ways of creating and weaving embellishments. Such embellishments possess a real rural uniqueness that no one else in the world can offer. This leads to the creation of a special niche demand sector in the handicrafts market for Indian craftsmen. It will be very beneficial for Indian craftsmen in the post-pandemic future. 

6. Support From Government

The central government of India has taken an interest in Indian handicrafts. How can we say this? Well, evidence shows that they are clearly working towards maximizing the potential of this sector.

 Several schemes and initiatives have come up from the Indian central government for assisting craftsmen. This way, the various challenges and problems faced by the craftsmen will be reduced.  

There is the Ambedkar Hastshilp Vikas Yojana in collaboration with the Dastkar Sashaktikaran Yojana. The aim here is to lend much-needed support to craftsmen by satisfying their various needs. These needs are human resources needs, technological needs, and infrastructural needs.

There is also the Mega Cluster Scheme. The aim here is to improve the generation of employment in this sector. Furthermore, improvement and enhancement of the standard of living of Indian craftsmen is also an aim here.

Conclusion

The economy is gradually reviving after the devastating effect of the Covid pandemic. Looking towards a post-pandemic future, Indian Handicrafts experts have plenty of reasons to rejoice. The scope of the crafts of India is indeed immense. With proper support and promotion, this sector can become one of the most lucrative in the Indian economy.

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