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Summary: A new report by the CEPEA illustrates how Brazil's cotton industry will be impacted by its growing cotton prices. At the same time, prices are going up across the globe due to climatic conditions and more. What can apparel brands do to survive this situation?
Harvard University historian and Bancroft Prize winner Sven Beckert stated, "Today, cotton is so ubiquitous that it is hard to see it for what it is: one of mankind’s great achievements.” He goes on to say that the cotton business is essential to the development of the global textile industry.
That's why it comes as no surprise that when the CEPEA/ESALQ Index closed at BRL 7.2585/pound around March this year, textile manufacturers were hurriedly (and worriedly) analyzing the implications of the same. The high prices reminded experts of 1996 conditions when Brazil was forced to switch from being a net cotton exporter to becoming the world's second-largest cotton importer.
Prices of raw cotton are surging globally and there's nothing we can do about it. From resilient cotton bollworms to unfavorable climatic conditions, many cotton farmers worldwide can grow less high-quality cotton. Brazil is one such country that is experiencing such adverse effects.
As per the CEPEA report, many processors in March were working with the stocked cotton and/or receiving the product previously bought because of the hiked price levels during the month.
That led to questions about the volatility of cotton prices over the next few years. Some say that this will lead to global textile manufacturers and retailers hiking up the price of apparel. In June 2022, the price of apparel in the US rose by 0.8%, and it's expected that the price of clothing will just keep increasing.