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Summary: Green fashion is not limited to manufacturing clothes and accessories that help in saving the environment. Product packaging is an integral part of sustainable fashion. Brands are now investing in eco-friendly packagingto reduce tons of carbon footprint and fashion waste that heads to landfills every year.
The fashion industry, with its cyclical change in styles, precipitates a massive waste of resources every year. According to studies, the fashion industry contributes almost 10 percent of the annual carbon footprint. Yes! And, if you find that scary, then the waste projections for the industry are nothing short of horrifying. According to the Copenhagen Fashion Summit held this year, the waste from fashion products is projected to touch 150 million tons. Its carbon footprint is expected to cross 2,700 million tons.
One of the notorious contributors to this gargantuan fashion waste is the packaging material used by brands in this industry. The stakeholders in this trillion-dollar industry are now focussing their attention on reducing the carbon footprint and water waste by adopting eco-friendly packaging. After all, sustainable fashion is incomplete without green packaging.
What is eco-friendly packaging?
Eco-friendly packaging, also known as green packaging, uses raw materials for making packaging materials that reduce the adverse impacts on the environment by bringing down waste and carbon footprint. Conventional materials such as polyethene and byproducts of fossil fuels are non-biodegradable and are slowly choking the environment and the biodiversity of the oceans and killing the earth.
There are several ways in which eco-friendly packaging can be pulled off. One of the most common ways of doing this is by employing 100% recycled materials. Other means include promoting reusable packaging materials such as corrugated cardboard and waste-free wood packaging, which come with an extended life cycle. Brands can also add sustainable packaging to their repertoire by minimizing the packaging size and optimizing the supply chain process to reduce wastage in the inventory.