"Less Is More": The Belief Behind Product Sustainability
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"Less Is More": The Belief Behind Product Sustainability
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Summary: Making products sustainable sends a green message and portrays a kinder outlook for the mother of all creation, Earth. Acknowledgment of a supply chain and a product's impact on the environment, followed by steps to lessen the carbon footprint on the planet, are ways in which brands can take the lead in swaying consumer preference and boosting their own value.
Brands have to up their game to stay relevant in a world that is rapidly embracing the concept of sustainable earth by adopting eco-friendly practices.
Fashion is no exception. As one of the largest contributors to pollution, the fashion industry has to hop aboard the sustainability express to lessen its footprint on the planet. For consumer-centric organizations and even B2B brands, sustainability is a strategic priority across a value chain—from conception to end product.
The aim of brands should be to focus on transparent and sustainable supply chains, and a circular economy to reduce waste and preserve biodiversity. Citizens of the world have spoken in more ways than one to express their desire for a greener world in the years to come.
An IBM survey of 16,000 customers globally, conducted in February 2022, found that 51% of the participants thought that environmental sustainability was more important to them than it was a year ago. The survey also revealed that 49% of consumers paid a premium—an average of 59% more—for the products branded sustainable or socially responsible during the past year.
This shows that brands need to take the eco-conscious route to establish their prowess in a sustainability-driven world. The first step would be to make their offerings or products more sustainable. So, let's get to it.
Brand Image and Value Chain
It is important to understand how consumers perceive brands, whether in the B2C, B2B, or any other segment. Sustainable product offerings are key to setting up a brand image that aligns with an eco-friendly vision. Research shows that people are more likely to buy from green retailers than from conventional stores or brands. Green resources, recyclable items, eco-friendly packaging, reusing, and upcycling possibilities around products make them more sustainable, which drives customer preference. This builds your product/brand image and bolsters the value chain.