Summary: The global market for cheap goods and new trends is expanding as customers buy more clothing, which negatively impacts the environment. In 2014, shoppers purchased 60% more clothing than they did in 2000. With rising concerns, sustainable living practices present themselves as an opportunity for environmental enthusiasts. People can reduce their carbon footprint by implementing the below-mentioned sustainable practices. Living sustainably means doing everything you can to replace what you use, lowering your demand for natural resources. It may also involve altering consumer behavior to start playing a more effective role in sustainable living.
In certain cases, it also means not purchasing products created in ways that do not support sustainability. Let's see the top practices of fashion brands that support sustainable living in 2022.
Prefer eco-friendly measures
There are a variety of reasons why people want to do environmentally friendly things. According to a study conducted by the newswire, most consumers prefer eco-friendly packaging. Today, a company's environmental impact is calculated before purchasing anything. Most people pay extra to choose sustainable packaging because they want to do their bit in protecting the environment.
The origin of natural fibers, unlike synthetic ones, is constantly renewed. Moreover, sustainable fabrics require less water and pesticides. Organic, sustainable fabrics are free from harmful toxins, making them a rewarding choice among hyper-sensitive adults and children to get started with sustainable living.
Committing to preserving the environment and promoting sustainable living is not only due to concerns about climate change but also because it contributes to consumer happiness. By taking steps to protect the environment, developing and emerging countries are improving the quality of life for their citizens.
The fashion industry is one of the leading producers of textile waste, causing environmental disasters. Though it was meant to meet growing consumer demands, overproduction and overconsumption have severely impacted natural resources, including humans and animals.Avoiding fast fashion means investing in eco-friendly manufacturing. People are beginning to realize that the fast fashion industry is detrimental to the environment and are looking for more sustainable options. Consumers today pay vital support to brands that have eco-friendly manufacturing processes and promote circular fashion.
Mostly, one can commit to circular fashion by implementing the swap-and-style method by keeping limited clothes in their wardrobes. To follow a sustainable lifestyle, consumers can even proceed to donate extra clothes or thrift stores to minimize carbon footprints.
Repair before a replacement has overturned the fast-fashion model in the industry. Lack of consciousness can lead to an item being poorly maintained and later discarded into landfills. Therefore, to ensure consumers' sustainable living, brands must promote the repair-before-replacement strategy to their customers to foster loyalty and trust. When customers feel like a brand is invested in them, they're more likely to continue using that brand's products.To prevent clothing from ending up in a landfill, the clothing company Patagonia reduced producing energy-intensive materials by a large margin by considering reusing and upcycling them.
It's great to produce garments with sustainable materials, but it's illogical to wrap these same eco-friendly goods in layers of non-biodegradable plastic. Not only is this inefficient and wasteful, but it also creates harmful waste that can take years or even centuries to decompose.
Steering away from plastic packaging is a great way to start, but there are even more sustainable options out there like paper, hemp, cellulose, and other plant materials. These options are all biodegradable, meaning they won't sit in a landfill for years on end. Instead, they'll break down and compost, giving back to the Earth instead of taking away from it. Not to mention, using sustainable packaging is a great way to market your brand as eco-friendly and conscious!
Book a demo with Fashinza today.
Building a sustainable brand isn't limited to producing well-designed apparel but also providing consumers with a sustainable, convenient, and effective lifestyle. For this, you can collaborate with Fashinza for the success of your fashion brand. We can help you with sustainable packaging and connect you with reliable manufacturers.